Personalize your messages. When we say personalized email marketing, we don't mean that you send an individual email to every single subscriber. Segment your subscribers. Send mobile friendly emails.
Great personalization starts way before you hit the ‘send’ button. It all starts with your sign up form. Without data such as name, company and location, you will be very limited with your personalized communication. Remember to only ask for the information you need, rather than the information you want.